Noro

Noro is an iconic Japanese yarn brand founded over 40 years ago by fiber artist Eisaku Noro. Headquartered in Ichinomiya, Aichi Prefecture, Japan, the company - Eisaku Noro Company, Ltd. - is now owned and led by his son, Takuo Noro, following Eisaku’s passing in 2022.

Noro yarns are celebrated across Canada and the USA for their vivid, nature-inspired colour palettes and hand-milled, gently processed texture. Each skein brings together rich shades drawn from forests, oceans and skies, and offers striking self-striping or pooling effects. The aesthetic stems from Eisaku’s belief that natural fibers have countless tonal variations - a principle that remains at the heart of every seasonal palette.

From the very beginning, Noro emphasized environmental responsibility. All animal fibers - such as Australian Polwarth wool, Falkland Islands merino and South African kid mohair - are sourced from certified organic farms. Every stage of production is monitored personally by the Noro family to maintain ethical, eco-friendly standards. By using hand-feeding methods, a single carding roller, and shortened spinning for less friction, Noro preserves the integrity of fibres - resulting in slubby, uneven yarn that speaks to the beauty of imperfection.

The Noro line includes beloved classics like Kureyon (100% wool with rich artistic striping), Silk Garden (a luxurious silk-mohair-wool blend), Silk Garden Sock, Ito, Kakigori, Kompeito, Akari, Haunui, Rikka, and more. These lines vary in weight, fiber content and yardage - designed to suit everything from shawls and accessories to sweaters, mosaics and felting projects.

Knitters love Noro yarn for its unexpected colour transitions, textural interest, and creative spontaneity. A single ball can inspire a project that evolves with every stitch - no two garments ever look the same. The tactile feel, vibrant striping and eco-conscious production all make Noro a favorite in our store and with fibre artists across North America.

At Beehive Wool Shop, we adore Noro because it brings art, sustainability and storytelling together in every skein. Just a few balls of Noro can bring vivid life and one-of-a-kind beauty to any project - perfect for knitters who cherish creativity as much as quality.